Most '60s bubblegum groups were faceless studio concoctions, made up of hired professionals and given nominal group identities after the fact. The Archies made no pretense of being a real band in the first place -- their music, including the smash hit "Sugar, Sugar," was "performed" by the animated TV cartoon characters spun off from ~Archie comics. In reality, of course, they were a studio concoction made up of hired professionals (most notably lead singer Ron Dante), but in this case, they weren't technically faceless.
The Archies were created by promoter Don Kirshner, who was coming off of a major success as the creator of the Monkees.
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